The pack people know from the shelf should greet them with the same warmth on screen.
The work
A wide range of products, several product families and a separate shop site. Visitors had to find the product they wanted, and the nearest place to buy it, by a short route.
Approach
The brand's red became the frame and the stage was left to the products. Large product pictures and short sentences; every product family page comes from the same mould, so adding a product is only a matter of content.
