The farmer looks from the field: the right seed, two taps away.
The work
Each crop has many varieties, and each variety its own soil and climate. Farmers had to choose their crop and find the variety that suits their field, and the Farmers' Club had to be easy to find on the same site.
Approach
The brand's red only in the signals; the stage belongs to the field. Each crop is a card with its own photograph, and the variety pages come from the same mould.
