A page that opens like a festival poster, then flows as neatly as a store shelf.
The work
The campaign runs for a few weeks and the page lives inside a large online store. Visitors had to see at once what was on sale and reach the computer they wanted in two steps.
Approach
A dark stage and a glowing festival visual; the deals sit side by side on cards of the same size. The store's menu and cart stayed where they were, and the page settled in between them.
