A brand is more than a logo; it should speak like the same person on a business card, on the site and on the smallest button of the app.
Brand identity
Whoever sees the logo and whoever opens the app should meet the same brand.
First we find who the brand speaks to, and how. We draw the identity from that voice and gather where and how to use it in a guide, so your team and your agency work by the same rules.
What you get.
-
Brand strategy
Who are you speaking to, and where do you differ from your competitors? The identity comes out of those answers.
-
Logo
A mark that reads on a small icon and on a large sign alike, and carries the brand's voice.
-
Colour and type
The brand's palette and typefaces, with values that look the same on screen and in print.
-
Identity guide
Where and how the logo, colour and type are used, so the brand holds together whoever applies it.
-
Identity applications
Business cards, letterhead, presentation and social media templates, ready to use from day one.
Who we’ve made it for.
Brand identity: what people ask.
Can we have just a logo made?
You can. Even so, we hand it over with a short guide to where and how the logo is used; without one, it falls apart on the first poster.
Can we refresh our current brand?
Often that is the right thing to do. We keep what people recognise you by and fix what has aged; your customers still know you.
Will you apply the identity to our site and social media too?
We will; the site, the app and social media are all under the same roof. The identity reaches the screens the day it is drawn, and no one has to reinterpret it.